Levi's is launching a global promotional campaign

American brand Levi's has been around for over 140 years and during that time he has become a symbol of lifestyle than one generation. It was the subject company decided to dedicate a new promotional campaign - every fan of the brand will be able to tell their story, related to Levi's, using the hashtag #liveinlevis. Over the long history of the brand in the range of Levi's appeared many legendary items - Icons line consists of three models, each of which already has acquired a million meanings and associations. Cult Jeans 501, created in 1873, were named fashionable discovery of the XX century. Levi's Trucker Jacket appeared in 1962 and has since become a standard denim jacket: sostarivayas, it only gets better. Western shirt appeared in 1930 and was invented for ranchers. Perfected over the years, it has become a favorite subject of many modern wardrobe lovers casual-style.

Launching the project Live In Levi's, the iconic brand creates his own world, collected from the stories, each of which is worthy of attention and brings together all those whose lives are somehow connected with Levi's.